Work History

Bed Bath & Beyond

Content Marketing Lead - 03/2024 to 08/2025

• Increased blog impressions and organic traffic by 100s of views

• Managed blog content strategy and pushed ~100 blog posts to site

• Ideated, researched, and wrote SEO-rich blogs to align with seasonal strategy

• Refreshed 70+ relevant, evergreen blog posts from previous contributors for accuracy, brand voice, and customer value

• Developed brand manifestos for Overstock and Bed Bath & Beyond to clarify brand voice and guide seasonal strategy

• Collaborated with designers in Figma to create paid ads and home pages

• Managed webpage, campaign, and subject lines and preheaders for buybuy BABY

Marketing Copywriter - 08/2023 to 03/2024

• Collaborated remotely with SEO team, leadership, and designers to reestablish the Bed Bath & Beyond blog

• Repurposed top 50 performing blog posts from disbanded Overstock blog to create SEO value on new Bed Bath & Beyond blog

• Collaborated with SEO team and leveraged tools like Semrush to increase organic traffic on new blog posts

• Crafted copy for social media, marketing campaigns, and paid advertising for Overstock and Bed Bath & Beyond

Overstock (Currently Bed Bath & Beyond)

Copy Content Manager - 07/2020 to 08/2023

• Managed a team of 5 writers, both in person and remotely

• Led team in streamlining product copy for clarity and readability, increasing conversion by 8-10% and decreasing returns by ~35%

• Used data and inter-team collaboration to define product content best practices

• Trained dozens of external partners on best practices to increase sales

• Used Excel macros to streamline presentation preparation, saving 8-10 hours of work per PowerPoint presentation

• Created written documents, scripts, and recorded training materials for partners

Product Content Lead - 03/2017 to 06/2020

• Supervised a group of 4 copywriters within the larger team of 15

• Used Excel to correct formatting and write unique product descriptions on 100s of product descriptions at a time, improving efficiency on projects by up to 66%

• Created and maintained an organized database in Excel, preventing duplication of work across broader team

Content Writer Overstock - 10/2015 to 03/2017

• Enhanced 1000s of product descriptions for understanding and readability

• Established expertise in diverse fields such as jewelry, baby supplies, and bedding for greater content accuracy

• Became the project manager for product content related errors, resolving 100s of issues

Freelance

Copywriter - 12/2014 to 07/2017

• Developed educational and instructional screenplays to make concepts relatable and easy to understand

• Collaborated with committees to ensure all materials aligned with project goals

• Researched and authored engaging "how-to" columns

• Conducted interviews with local figures to create human-interest pieces, fostering community connection

• Wrote editorial and opinion pieces on current events